Microsoft Advertising Solutions for Publishers
Microsoft Advertising’s broad portfolio of media solutions, tools, and services can assist publishers in a unique way to realize the potential inherent in digital advertising. We offer a wide array of media solutions that help you sell more of your inventory, increase yield, and find more opportunities beyond the inventory you have to sell today. Our tools provide innovative yield solutions that help you amplify the value of your inventory and exceed your advertiser’s expectations. Using our services, we can help you develop new insights into revenue opportunities, find the right solution for your business, and streamline your operation.
- AdManager: Deliver an impression in any format, report in real-time, and manage your impressions (as well as your important relationships) according to your business rules.
- Deal Manager: Develop intelligently-suggested proposals quickly that maximize daily revenue opportunities from available inventory, audience targeting, and content assets.
- Inventory Manager: Forecast more precisely with a highly accurate, long term inventory forecasting tool that reduces under and overselling and generates more revenue as a result.
- Price Director: Make more data-driven decisions with a holistic pricing workbench for planning and managing rate cards.
- Business Advisor: Actively monitor performance and analyze yield in real-time with a comprehensive yield dashboard that can provide transparency and actionable insights to your management team.
- Network Control Panel (NCP): Streamline the management of your ad networks, so you can effectively create a marketplace for your discretionary inventory that helps you generate more revenue. NCP can also have a direct relationship with DRIVEpm.