Manage multiple ad networks efficiently
The marketplace for discretionary inventory is too fragmented to efficiently manage, and, if you’re like most large publishers, the problems with ad networks are compounded when you use more than one. You may even end up selling all of your discretionary inventory to one or two ad networks and just leave the remainder unsold in an effort to maintain a high ROI.
Network Control Panel (NCP) streamlines the sale of your inventory to, and measures the performance of, multiple networks at once. Network Control Panel enables publishers to easily control multiple deals with multiple networks at the same time, which effectively creates a unified marketplace of ad networks that ensures that your discretionary inventory’s value is determined by market demand, and not undervalued.
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