Sell more inventory. Increase yield. Find more inventory opportunities.
Microsoft Advertising’s wide array of media solutions help you sell more of your inventory, increase yield, and find more opportunities beyond the inventory you have to sell today.
DRIVEpm
Microsoft’s DRIVEpm is a premium ad network that includes only top-tier publishers and advertisers. DRIVEpm has maintained a 100% retention rate for those top-tier publishers by delivering impressive returns on their inventory and by adhering to principles and policies that protect their brands. Incorporating Microsoft’s advanced tracking, targeting, and measurement technologies, DRIVEpm is able to add value to your discretionary inventory and present it to marquee advertisers who appreciate that value. You can realize greater returns from your discretionary inventory while protecting your brand by working with DRIVEpm.
Ad Syndication
Microsoft’s Ad Syndication provides an alternative sales channel to key, top-tier publishers. If the fit is right, we can help you grow ad revenue significantly by applying Microsoft’s scale, relationships, and expertise to your premium inventory sales challenges by presenting your advertising opportunities to marquee advertisers and agencies. Ad Syndication helps you generate more revenue and connect with more premium advertising brands.
Audience Extension
Microsoft’s Audience Extension Program provides new ways to help you monetize your audience even beyond your site’s inventory and realize a viable growth opportunity therein. Working through a unique combination of media and technology solutions, the Audience Extension Program helps your advertisers buy your audience from you, so your audience sees their ads on other sites across our network.
To boil it down a bit more: visitors are tagged when they view specific pages on your site, then tracked so that same user can be found while perusing other sites in Microsoft’s network. Advertisers are reaching and targeting your audience based on behavior gleaned from your site. And when your advertiser’s ads are served on those other in-network sites, you can be sure that those sites are only owned by top-tier publishers, like you.
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