Deliver and manage impressions with a more advanced solution
Microsoft’s AdManager is a mature ad management and delivery solution that delivers impressions in any format, reports in real-time, and manages your impressions (as well as your most important relationships) according to your business rules. And, when AdManager is combined with any of the other Microsoft Advertising solutions for publishers, the resulting synthesis is even more effective and value-creating.
Targeting: Get to know each visitor personally
Your advertisers want a hand-picked audience, and, if you could provide one, you could increase the value of your inventory. AdManager helps you do just that with a wide array of advanced targeting capabilities that provide deeper insight into the relevant attributes of your audience.
Reporting: Don’t get trapped under fast-moving campaigns
Managing a multitude of campaigns, with large amounts of data rushing around, can get confusing fast. AdManager’s real-time reporting helps you respond to your advertisers’ needs with greater flexibility and a speed that other ad serving companies couldn’t fathom.
Prioritizing: Keep key advertisers happy
When ads are served according to “impressions remaining” or eCPM, you may wind up not meeting the expectations of your most important advertisers. AdManager helps you maintain those high-value relationships by enabling you to prioritize impressions with unmatched flexibility, according to your business rules.
Channel Extension: Monetize your whole audience
If you’re serving content across other channels, then you should also be able to effectively generate revenue from that audience. AdManager’s channel extension capabilities can increase your inventory and extend the reach of your impressions across your podcasts, mobile device content, RSS feeds, and other digital channels with one tool.
Want to learn more? Download the AdManager fact sheet or contact us.